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In November, the wholesale meat price rose 35%. In order not to lose customers, commerce does not pass on or fully increase the consumer. And now you need to break your head in search of more affordable suppliers. Entrepreneur Osvaldo Mencarini Neto, for example, changed the price on the plate in front of the butcher shop three times during that week. When he is not marking the price, he spends the day on the phone to negotiate the price with the supplier. When you find better priced meat, purchase and storage logo. A marathon started in late October, when the price of beef skyrocketed at the wholesale level. “I have 30 years in the business and I never took the situation like this,” says Osvaldo. According to the analysis of Ibemec-SP professor of international economics, Roberto Dumas, the market will take time to stabilize: “The price will grow less, but it will reach a different level, and it will not return as it was. The increase is here to stay ”. One of the reasons for the increase is the export of Brazilian meat to China, which increased 44% compared to 2018, according to the Brazilian Animal Protein Association. The import there was driven by the fever that causes 40% of the pigs. And, here in Brazil, you are also in seasonality at the end of the year, with parties, improvements in income, FGTS and 13th salary, and the demand was greater than the offer. One of the alternatives for small and medium sized butchers is to do like Ovaldo: take advantage of the establishment’s own infrastructure to reduce the final cost of meat. Of course, offering options for the consumer not to leave the source empty-handed.
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